Mobile Telecoms Market

Since the recent news of the UK's market decreasing with BT buying out EE and O2 attempting to buy out 3 there is also another deal which has recently taken out which I feel is a shame which is the loss of the Motorola brand. Motorola was a big player in the mobile phone industry in the era of the flip phone however it fell out of demand at the rise of smarter new technologies such as the launch of the iPhone in 2007. It was bought by Google in 2011 for $12.5 Billion and was relaunched with a new brand of phones known as the Moto range including the popular Moto G and X which were the closet handsets to the Stock android vision Google had and led to a revolution in a decrease in bloatware from other OEMs. In 2014 Google announced it was selling Motorola on to Lenovo for a mere $2.9 billion far less than they had spent 3 years earlier. However Google did keep hold of many of the valuable patents and trademarks regarding the company. In this time and since the Motorola brand has gone from strength to strength and are now popular in the cheeper range of the market and handsets can be found in almost every mobile phone shop. Now Lenovo has announced that they will no longer be launching phones with the motorola branding, they will instead be known as Lenovo phones retaining the "Moto" nickname and winged "M" logo. This means there is now less competition in the Market as another brand is being bought out being rebranded with a new company decreasing the competition in the market. At least for not in the mobile devices industry as it has been growing so well there are now lots of new companies entering the market with innovation many of which from the far east.